Wednesday, February 20, 2013

Billboard...TOO MUCH



I'm 30 years old and I thought the purpose of the billboard charts was to manage album sales, single sales and within the last six to seven years digital sales.

Now billboard says You Tube Videos will also help determine chart dominance.

“Billboard and Nielsen announced today the addition of U.S. YouTube video streaming data to its platforms, which includes an update to the methodology for the Billboard Hot 100, the preeminent singles chart.
The YouTube streaming data is now factored into the chart’s ranking, enhancing a formula that includes Nielsen’s digital download track sales and physical singles sales; as well as terrestrial radio airplay, on-demand audio streaming, and online radio streaming, also tracked by Nielsen.
Billboard is now incorporating all official videos on YouTube captured by Nielsen’s streaming measurement, including Vevo on YouTube, and user-generated clips that utilize authorized audio into the Hot 100 and the Hot 100 formula-based genre charts – Hot Country Songs, Hot R&B/Hip-Hop Songs, R&B Songs, Rap Songs, Hot Latin Songs, Hot Rock Songs and Dance/Electronic Songs – to further reflect the divergent platforms for music consumption in today’s world.”

--Billboard.com

I hate this idea. I understand that billboard is trying to move into the times and capitalize on the youtube craze but to have music views on youtube determine where an artist charts at is horrible. It defeats the purpose of pushing the single to radio...just make sure people go watch the video. I have a feeling there will be a backlash against it.

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